Table of Contents
Product Valuation
- Identification of highest value uses and applications for products/services
- Assessment of clarity of product value to market perception
- Identification and comparison of direct and indirect competing products/services
- Discovering highest value potential customers
- Identification of highest value targeted customer bases
Customer Valuation
- Identification of best-fit customers in terms of profit and other client determined
markers
- Assessment of current customers
- Development of best-fit customer profiles to seek new customers
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Distribution Channel
- Identification of middleman functions and costs
- Comparison of direct and distribution channel options
- Assessment of direct and distribution channel margins
- Identify international distribution systems and margins
- Identification of market and financial barriers within the channel
- Develop dealer management system that fits client criteria
- Develop criteria for direct market system that fits client criteria
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Market Segmentation & Diversification
- Wisely and systematically choosing market segments based on client criteria
- Segmentation identifying, qualifying and qualifying potential market segments
- Market sizing for products/service
- Profiling best-fit customers
- Identifying opportunities to communicate product value to the optimal target markets
- Assessment and recommendation of buying cycles.
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Pricing Strategies
- Value, cost-plus, contract, distribution channel, middleman functions, and price elasticity
Product Mix/Profitability Analysis
- Assessment of product mix in terms of profit and other client determined
- Assessment of current product mix
- Identification of product category trends
Constraints (capacity, resource, etc.)
- Assessment of resource, capacity, financial and market constraints
- Maximize growth and work around or eliminate constraints
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2310 University Way Building 2 Suite 1
P.O. Box 174255
Montana State University
Bozeman, MT 59717-4255
Contact Information
Toll-Free: 800-637-4634
Phone: 406-994-3812
Fax: 406-994-3391
Form: Contact Us
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